co2online is responsible for numerous campaigns in the national and European context. Common to all campaigns is the field of action in climate protection and energy efficiency as well as the data-based communication approach. In direct dialogue with the target groups, empirical findings are prepared from the user's point of view. Ranges for campaign content are achieved primarily through existing online and dialogue channels.
co2online realizes numerous competitions with different target groups. For example, the "Energiesparmeister" competition is aimed at pupils and teachers and honors climate protection projects. The contests "Blauer Kompass" and "Deutscher Kältepreis" address participants in the B2B sector. In attracting participants, co2online can access its extensive networks and dialog contacts.
Being able to understand and evaluate your own energy consumption is often the first motivation to become active. For this purpose, co2online develops benchmarks such as the Heizspiegel or Stromspiegel. In doing so, we rely on our own dwelling database with more than 1 million data records. Publications of the benchmarks are accompanied by extensive media work.
How do we inspire consumers to implement their own climate protection measures? Storytelling in the form of practical tests is the answer. Typical households are observed over a certain period of time, from planning through implementation and finally use. Whether solar thermal, ventilation, insulation or fuel cell heating - field tests show what the reality looks like and how the measure will be successful.
co2online was the first company to launch online consulting tools in the field of climate protection and energy efficiency in early 2000. Meanwhile, it has developed a consulting package of more than a dozen online tools on a variety of topics such as modernization, promotion and energy saving. The centerpiece is the energy savings account, which continuously accompanies consumers in their activities.
co2online conducts regular online surveys for different clients. The database includes more than 100,000 contacts with consumers and multipliers on site. In their projects, partners refer to the building database of co2online, which, among other things, contains modernization information on the residential building stock in Germany. As a practice player and with an ear to the consumer, co2online is involved in various consulting projects.