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SMERGY – Smart Energy Campaign

SMERGY focuses on young adults aged between 18 and 29. SMERGY aims to communicate energy saving measures and energy efficiency in a practical, fun, and fashionable way. Today’s young adults are the managers, political leaders, entrepreneurs and trade union activists of tomorrow. They will shape the earth’s future, and have the potential to challenge and even change existing patterns. Current programs focus primarily on pupils in primary and secondary schools – in comparison, the target group of SMERGY have those who have already left the mandatory educational system. This target audience is often neglected or addressed through ill-fitted adult-oriented activities. We aim to fill this gap by establishing activities which address the needs, concerns, and lifestyle of these young adults all in one.

Visible and measurable results are crucial. Our still-to-be-developed “Energy Index Tool (EIT)” empowers our target audience to compare their own energy use with their peers – and to simultane-ously measure the energy and money savings they have achieved. The tool will analyze one’s current kilowatt-hours consumed and will provide useful guidance on how to effectively lower their current level of energy consumption. The personalized “energy index,” a newly developed tool, will be integrated with social media like Facebook and Twitter. By connecting with peers in extensive social networks, the young adults will also be able to experience an in-community feeling.

Involved Countries:

  • Germany
  • Austria
  • Netherlands
  • Belgium
  • France
  • Sweden
  • Denmark


  • co2online gemeinnützige GmbH (Germany)
  • Energy Consulting Networks APS (Denmark)
  • SENerCon GmbH (Germany)
  • Jongeren Milieu Actief (Netherlands)
  • Local Energy Agency of the Greater Lyon (France/Lyon)
  • Swedish Society for Nature Conservation (Sweden)
  • Cooperative Entrepreneurship in rational energy use (Belgium)
  • Coordination Environnement (Belgium)
  • Austrian Energy Agency (Austria)
  • BUNDjugend (Germany)
  • Hochschule Fresenius gGmbH (Germany)


You can find more information on www.smergy.eu.